[SIG-IX] Fwd: The Art of Peering : The Peering Playbook

[Philip Smith <pfs@cisco.com>]

FYI, for anyone who hasn't seen this on NANOG.

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>Date: Wed, 15 May 2002 07:52:55 -0700
>To: nanog@merit.edu
>From: "William B. Norton" <wbn@equinix.com>
>Subject: The Art of Peering : The Peering Playbook
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>
>Hi all -
>
>Folks were talking about Traffic Ratios, Depeering, etc. that reminded me 
>I should probably thank everyone for contributing to the "Tactical 
>Peering" white paper which has now been renamed "The Art of Peering : The 
>Peering Playbook". Thanks to the feedback from folks on this list and at 
>RIPE and the Gigabit Peering Forum I have released version 1.0 of this 
>document and it is available to anyone who would like a copy. Send me 
>e-mail at wbn@equinix.com with the Subject: Art of Peering and I'll send 
>it back directly, or alternatively you can get it from the Equinix web site.
>
>In this paper I asked the Peering Coordinators the question "What do you 
>do if noone answers your peering request at peering@<ispdomain>.net ? What 
>are the 'Tricks of the Trade' that distinguish seasoned Peering 
>Coordinators from newbies?"
>
>The Summary (below) does the best job of highlighting the techniques 
>detailed in the paper:
>
>Summary
>We have presented 19 peering maneuvers that the Peering Coordinator 
>Community have effectively used to obtain peering.
>1)      The Direct Approach uses peering@<ispdomain>.net , phone calls, 
>face to face meetings, or some such direct interaction to establish peering.
>2)      The Transit with Peering Migration tactic leverages an internal 
>advocate to buy transit with a contractual migration to peering at a later 
>time.
>3)      The End Run Tactic minimizes the need for transit by enticing a 
>direct relationship with the target ISP's largest traffic volume customers.
>4)      In Europe the Dual Transit/Peering separates the peering traffic 
>from the transit traffic using separate interface cards and/or routers.
>5)      Purchasing Transit Only from Large Tier 2 ISPs is an approach to 
>reduce the risk of being a customer of a potential peer on the road to 
>Tier 1 status.
>6)      Paid Peering as a maneuver is positioned by some as a stepping 
>stone to peering for those who don't immediately meet the peering 
>prerequisites.
>7)      In the Partial Transit tactic, the routes learned at an exchange 
>point are exchanged with the peer for a price slightly higher than 
>transport costs.
>8)      The Chicken tactic involves de-peering in order to make the other 
>peer adjust the peering relationship.
>9)      In the Traffic Manipulation tactic, ISPs or content players force 
>traffic along the network path that makes peering appear more cost effective.
>10)     The Bluff maneuver is simply overstating future traffic volumes or 
>performance issues to make peering appear more attractive.
>11)     The Wide Scale Open Peering Policy as a tactic signals to the 
>Peering Coordinator Community the willingness to peer and therefore 
>increases the likelihood of being contacted for peering by other ISPs.
>12)     The Massive Colo Build tactic seeks to meet the collocation 
>prerequisites of as many ISPs as possible by building POPs into as many 
>exchange points as possible.
>13)     The Aggressive Traffic Buildup tactic increases the traffic volume 
>by large scale market and therefore traffic capture to make peering more 
>attractive.
>14)     Friendship-based Peering leverages contacts in the industry to 
>speed along and obtain peering where the process may not be in place for a 
>peering.
>15)     The Spam Peering Requests tactic is a specific case of the Wide 
>Scale Open Peering tactic using the exchange point contact lists to 
>initiate peering.
>16)     Purchasing Legacy Peering provides an immediate set of peering 
>partners.
>17)     The Bait and Switch tactic leverages a large corporate identity to 
>obtain peering even though ultimately only a small subset or unrelated set 
>of routes are actually announced.
>18)     The False Peering Outage tactic involves deceiving an ill-equipped 
>NOC into believing a non-existing peering session is down.
>19)      The Leverage Broader Business Arrangement takes advantage of 
>other aspects of the relationship between two companies to obtain peering 
>in exchange for something else.
>
>Thanks again for your help!  If there are questions or comments I'd love 
>to hear them; I fully expect this document (like the other white papers) 
>to evolve over time.
>
>Bill
>
>---------------------------------------------------------------------------------------------------------------
>William B. Norton <wbn@equinix.com>                             650.315.8635
>Co-Founder and Chief Technical Liaison                          Equinix, Inc.
>
>--- end forwarded text
>
>

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